Founded in 1960, Sanrio Company, Ltd. is a globally recognized entertainment business headquartered in Tokyo, Japan. With a corporate philosophy of “Minna Nakayoku” (Getting Along Together), Sanrio aims to connect smiles worldwide through its diverse portfolio of character-based products and services.
The company engages in planning and sales of gift merchandise, copyright licensing, theme park operations—including Sanrio Puroland and Harmonyland—and digital content development.
Sanrio has created over 450 characters, including the iconic Hello Kitty, and operates across more than 130 countries and territories, promoting sustainable growth and global collaboration.
